$13B
Deplastify
your business
and become SUPER®
Let us help you eliminate single-use plastics. You will have a measurable impact while saving money, and engaging your employees and customers.
Let us help you be SUPER®
A SUPER PROBLEM
This picture of an Albatross feeding her chick plastic mistaken as food explains why we do what we do. Plastic pollution and microplastics contaminate our food, our drinking water, our oceans, our rain, our soil, and all ecosystems, while plastic chemicals are found in the blood of our newborn babies. Unless we take action, there will be more plastic than fish in the ocean by 2050(*).
REQUIRES
A SUPER
SOLUTION
The SUPER® Certification is:
Upstream
Requires elimination at source (from procurement).
Systemic
No bioplastics substitutions are allowed.
Rigorous, yet accessible
Progressive tiers and elimination areas make change actionable and satisfying.
Data-driven
We’ll give you awe-inspiring metrics of impact –and business metrics too.
BENEFITS
SECTORS
IN DATA
WE TRUST
We rely on solid environmental and business data to demonstrate real impact.
economic damage to marine environment by single-use plastics per year (contamination to land, air, and fresh water not included).
$34B
spent by businesses in single-use plastics per year, resulting in 10M tons of waste costing $480M to landfill per year, U.S. only.
paid by U.S. businesses in waste management fees just to dispose of single-use plastics, per year.
$12B
Societal cost of plastic, healthcare costs included, estimated at US$3.7 trillion per year -greater than the GDP of the UK
$3.7T
62%
of CEO’s in the U.S. plan to adopt a circular economy framework
58%
of people in the U.S. are trying to reduce the amount of plastic in their lives
of consumers need proof that sustainability claims are real – 90% would switch brands to support a cause the care about
50%
85%
Cost savings of reusable metal vs. singleuse plastic utensils in first year - with increased savings after the first year.
75%
Cost savings in event signage, badges, and guest hydration after implementing SUPER® Bronze event program
80%
Cost savings of refillable vs. disposable whiteboard markers. Similar savings for tank printing vs. disposable cartridges
$320
Savings per person and year when switching to filtered water vs. bottled water.
IT’S SUPER EASY
Get started today
1
Discovery
- Take Initial Baseline Assessment
- Get results and insights
2
Sprint
- Set Goals & Plan
- Engage & Reduce
- Measure & Iterate
We are a nonprofit using the power of business to deplastify the world. Our mission is the global and systemic elimination of single-use plastics.
Your charitable donations are essential to us and will go directly to fulfilling our mission. Please consider making a one-time or recurring donation today.
AND IT’S ALREADY
WORKING
8.6
millon pieces of plastic eliminated
80
tons of plastic eliminated
3,500
employees engaged
SOME OF OUR CLIENTS
THANKS TO A
SUPER TEAM
CORE TEAM
Manuel Maqueda
Co-founder and CEO
More info
A pioneer, and expert, and a thought leader in plastic pollution since 2009, he has co-founded a number of landmark organizations and initiatives in the field. Manuel teaches Applied Circular Economics and Regenerative Economics at Harvard University’s Division of Continuing Education, and sits on the Strategic Foresight Board of the Circular Economy Alliance.
Tracy Wilson
Co-founder and COO
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An entrepreneur and an operator in the coworking / flexible office sector, Tracy brings three decades of business acumen at the intersection of Sustainability and workspaces. Passionately committed to the deplastification of our world, Tracy is a Committee member at Women in Cleantech and Sustainability, and sits on the Advisory Board of the Global Workplace Association.
Domingo Jiménez
Chief Technology Officer
More info
A former Apple engineer, Domingo has extensive experience working in the tech industry on various engineering roles. In recent years, he has turned his focus to how technology and engineering can deliver solutions to achieve environmental and social sustainability goals.
Malcolm Hobbs
Director of Development
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A former Vice President or Marketing at Apple, and at Oracle, Malcolm has decades of experience working with Silicon Valley startups, scaleups and large companies. In recent years, he has turned his focus to bringing innovative, sustainability-driven solutions to market.
Fernanda Piedra
Compliance and Processes
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Fernanda is a professional specializing in implementing compliance systems and processes globally. She has experience across sectors, including banking, asset management, family offices, and non-profits. Fernanda’s commitment to conservation reflects her dedication to driving sustainable business practices.
Dani Schuller
Communications
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Dani is an ALM candidate for Sustainability and Climate Impacts at Harvard University, where she also holds a Corporate Sustainability and Innovation Certificate. Passionate about zero waste, she has pivoted from a rewarding career as a sign language interpreter to focus on the circular and regenerative economy. Dani creates art from upcycled materials in her free time to educate her community about waste culture.
SUPPORTING TEAM
Molly
Moore
Co-founder
Sylvia
Wen
Board Member
Itziar
Castello
Advisor
Michael
Besançon
Advisor
Ahmed
Rahim
Advisor
